Behind The Goal connects young people with the careers, skills and industries that make the game happen.
For many young people, the conversation starts with football and the players they look up to.
What they don’t always see is the wider world around the game, and everything it can lead to.
A network of clubs, partners, schools and employers, each with a stake in the next generation. Behind The Goal brings them all together, creating futures worth investing in.
Opportunity in and around the game is not scarce.
Access is uneven.
Some young people have the relationships and guidance that open doors. Many don’t.
It’s not talent that’s missing. It’s a clear view of what’s within reach, and someone to show them the way in.
A football club is more than a team. It’s a media company. A tech business. A community hub. A global brand.
Inside every club are careers young people may never have imagined for themselves.
When they learn from real people and work on meaningful projects, opportunity feels closer.
Through live briefs from clubs and partners, mentoring and hands-on media production, young people build practical skills.
Confidence grows.
Doors open.
They move from spectators to creators and contributors, seeing how it all connects to their future.
BTG helps more young people step through them, strengthening partnerships around your community work.
Together, we create authentic content that shows your impact beyond matchday.
BTG gives your relationship with your club real purpose while creating opportunities for young people.
Strengthen local community impact and create authentic stories your stakeholders will support and believe in.
BTG gives curious young people a way into the world behind football.
They meet professionals, work on real projects and create content that builds skills, confidence and experience.
BTG brings employers, mentors and real-world projects into your existing curriculum.
Students build confidence, develop creative skills and see where their aspirations could take them.
Together, these three pillars turn interest into experience they can build on.
Conversations with professionals who can open up careers beyond the pitch.
Live projects from clubs and partners that value fresh thinking.
Hands-on content production that turns learning into visible work.
In 2024, we worked with Camden Council on a work experience programme with Google, AstraZeneca, Digital Catapult and British Land.
Students left with more confidence, clearer ambitions and a stronger belief in what was possible. Businesses saw the value of investing in local talent.
What we saw was undeniable: real access doesn’t just open doors. It changes how far people believe they can walk through them.
Football gives us a way to reach more young people, and show them how far they could go.
Step outside the comfort zone because that’s where the magic happens.
I never thought I’d fit in here, but everyone works so well together.
I’ve learned a lot, which I think is going to help me through my career and in the future.
Meaningful work makes people feel part of something bigger.
Our mission is simple. To provide the inspiration and the access to opportunity.
We believe that the right relationships, at the right time, change everything.
The platform that helps relationships continue beyond the programme through mentoring and ongoing community.
The creative engine that documents learner journeys, helping partners, clubs and schools & colleges show the impact they are creating.
Behind The Goal connects clubs, partners, schools and employers with the communities they serve.
If this feels like something you’d want to be part of, we’d love to hear from you.
