Behind The Goal connects young people with professionals across different industries to work together on real business challenges.
For many young people, the conversation starts with football and the players they admire.
Behind every club is a wider network of people, expertise and opportunity.
Collectively, they can help young people think differently about work, their place in their community and their future.
Access to professional networks and meaningful work experience is unequal.
Too many young people make career choices without seeing what different jobs involve or where their abilities could take them.
Football is the starting point, not the destination. Its popularity creates common ground between young people and the organisations around each club.
It gives young people a relatable way to learn about careers and industries they may not otherwise consider.
Behind The Goal combines live briefs, mentoring and content production – helping young people move from spectators to creators.
Clubs, employers and community partners involve their teams, strengthen community connections and support future talent.
Bring sponsors, employers, schools and community partners into a programme shaped around your club.
Behind The Goal manages delivery from the initial brief to the final showcase, helping to build on your legacy, beyond matchdays.
Invite young people to respond to a real challenge from your business, with guidance and feedback from your team.
They gain experience solving a real business problem, while your team receive fresh perspectives on the issues that matter most.
We open doors to industries and workplaces that can otherwise seem out of reach for many young people.
Students produce something tangible, build evidence of their abilities and discover where their strengths could take them.
You don’t need to have an interest in football to benefit or participate in our programme. Find out how it works and what taking part could look like.
NEXT STEPS:
Ask your school, college or youth group to get involved.
You already have the trust of the young people you support.
Together we build career activity around their needs, alongside the work you already do.
Behind The Goal coordinates delivery across your area, creating a model that can begin locally and grow over time.
Together, these three pillars turn interest into experience young people can build on.
Live projects from clubs, sponsors and local employers that value fresh thinking.
Hands-on content production that turns learning into visible work.
Conversations with professionals who can open up careers beyond the pitch.
Fluent Media captured the journeys of 500+ young people on work placements as they met professionals and tackled real business challenges across Camden.
The programme involved over 30 business partners, including Google, AstraZeneca, Digital Catapult and British Land.
STATS:
* 94% of students reported increased confidence,
* 97% became more aware of new career opportunities.
Watch the films to hear directly from the young people and businesses involved. Our work on this project inspired the launch of Behind The Goal.
Step outside the comfort zone because that’s where the magic happens.
I never thought I’d fit in here, but everyone works so well together.
I’ve learned a lot, which I think is going to help me through my career and in the future.
Meaningful work makes people feel part of something bigger.
Mentor Exchange: Young people connect with the professionals doing the jobs they aspire to do. The platform helps relationships continue beyond the programme through mentoring and ongoing community. Launching 2027.
Our mission is simple. To provide the inspiration and the access to opportunity.
We believe that the right relationships, at the right time, change everything.
Behind The Goal is designed and delivered by Fluent Media, a creative studio that documents stories of change for partners in education, sport, media and technology.
If this feels like something you’d want to be part of, we’d love to hear from you.
