Behind The Goal connects young people with the hidden world inside football the careers, skills and industries that surround the game.
For many young people, the conversation starts with football. The clubs they follow. The players they admire. The moments they remember. Behind The Goal takes that interest and opens up a bigger conversation about confidence, creativity and where their future could take them.
Young people see the players, the stadiums and the spectacle. What they rarely see is the work behind it. The people, departments and jobs that make the game possible.
A modern football club is more than a team. It’s a media company, a tech business, a community hub and a global brand with hundreds of career opportunities.
Behind The Goal brings young people inside the world behind football. Through real projects, mentorship and hands-on media production, they become participants, creators and contributors.
BTG connects your club with young local talent and strengthens the partnerships around your community work.
We’ll wrok also creates authentic content that shows your impact beyond matchday.
BTG gives your relationship with your club real purpose while creating opportunities for young people.
Strengthen local community impact and create authentic stories your stakeholders will support and believe in.
BTG gives curious young people a way into the world behind football.
They meet professionals, work on real projects and create content that builds skills, confidence and experience.
BTG brings employers, mentors and real-world projects into your existing curriculum.
Students build confidence, develop creative skills and see where their aspirations could take them.
Together, these three pillars turn interest into experience they can build on.
Conversations with professionals who can open up careers beyond the pitch.
Live projects from clubs and partners that value fresh thinking.
Hands-on content production that turns learning into visible work.
BTG builds on a proven model. In 2024, we worked with Camden Council to help shape the story and communicate the value of a work experience programme connecting students with organisations including Google, AstraZeneca, Digital Catapult and British Land.
The results? Increased confidence, clearer aspirations, and a stronger belief in what’s possible. Businesses saw the value of investing in local talent and committed to supporting future initiatives.
We saw an opportunity to use football to open doors for more young people, in communities throughout the UK.
That insight became Behind The Goal.
Step outside the comfort zone because that’s where the magic happens.
I never thought I’d fit in here, but everyone works so well together.
I’ve learned a lot, which I think is going to help me through my career and in the future.
Meaningful work makes people feel part of something bigger.
Our mission is simple. To provide the inspiration and the access to opportunity.
We believe that the right relationships, at the right time, change everything.
The platform that helps relationships continue beyond the programme through mentoring and ongoing community.
The creative engine that documents learner journeys, helping partners, clubs and schools & colleges show the impact they are creating.
Behind The Goal grows through partnerships with clubs, schools, sponsors and community organisations.
If you’d like to explore how our vision could align with your goals, we’d love to hear from you
